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What We've Done
Clients
Clients include global organizations that vary in size from $1million to $40 billion in revenues, from 10 employees to 100,000 that are geographically and philosophically as far apart as Rwanda and South Africa, London and Washington, D.C., Brussels and Copenhagen, or Maine and Hawaii.
Industries include consumer products, financial services, healthcare, pharmaceuticals, petrochemicals, high technology, and telecommunications as well as start-up entrepreneurs launching niche products, international NGOs, and social enterprises importing fair trade products from developing countries.
Since all work is proprietary, we are happy to provide references upon request.
Case Studies
Global Institution: Supporting Organizational Change
When the World Bank sought to increase its effectiveness, JTL+Co developed an overall behavioral change and communication framework to help re-focus staff on the Bank’s ultimate vision of reducing world poverty. Strategic communication was introduced as a management process and led to the Bank’s first internal communications department, Leadership Communication courses and systematic networks with the field that enabled sharing of knowledge and best practices.
Multinational Corporation: Transforming A Newly-Merged Corporation
SmithKline Beecham was a rare case of real transformation and true merger of equals. Branding the initiative Simply Better, Lawrence helped to develop a unique framework and implementation plan that linked strategic planning, human resource programs, training, recognition and communication efforts. Simply Better was attributed with cost savings, growth in sales of new products, and improved margins. Simply Better became a best practice integration and transformation model and the subject of a Harvard Business School Press book and an award-winning case study.
Multinational Corporation: Engaging Multiple Stakeholders
When a large pharmaceutical manufacturer wanted to make a concerted effort to engage their customers, associate Beth Bengtson explored how social media could be used to generate a more authentic dialogue. A point of view was developed on how Social Media could help to deepen relationships with customers, which led to the company’s experiments in social media. The project has evolved, and today involves a social community that consists of its primary client base: physicians.
Family-Run Business: Forging a CSR-Sensitive Strategic Alliance
A small New England family company sought a strategic alliance with a major U.S. corporation to take its carefully cultivated natural brand national/international. JTL+Co worked closely with the company’s founder and management team to develop a comprehensive stakeholder plan consistent with the firm’s deeply-held socially-responsible values that engaged state and local governments, limited work disruption and minimized staff distress during the sensitive negotiations.
Leveraging Strategic Resources for a Social Enterprise
One World Projects and Economic Development Imports find markets for handcrafted products from 25 developing countries. Focusing on the triple bottom line, JTL+Co helped re-articulate their visions, values, and develop strategic, marketing and PR plans to build awareness, educate consumers, grow revenues and find venture capital. JTL+Co proposed merging to solidify a good working relationship and provide the scale needed for greater effectiveness. A hybrid financing structure was suggested to broaden access to capital.
Aligning Critical Stakeholders at a Not-for-Profit
The Idaho State Hospice Organization's (ISHO) palliative services for the dying were not well-understood among the public, doctors were reticent to recommend hospice, and volunteers were often unsure of how to communicate with patients. JTL+Co helped develop a plan that included awareness-building, branding and education programs for both the medical and local communities, including volunteers, family caregivers and the media, engaging critical stakeholders and building a more stable donor base.
Start-up: Building A Value-Driven Business
Driven by the founder’s compassion and empathy for the blind, Rousettus was established to enable those visually impaired to enjoy healthy activities such as yoga. JTL+Co worked with its founder from patent filing for a specially designed yoga mat to developing the company’s guiding vision and values, to building a strategic plan, to designing a marketing program. Key to its successful launch was engaging stakeholders at each step of the way, from mat development to website development. Rousettus will be live by end 2009.
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