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There is a wide gap between managers’ and stakeholders’ understanding of what constitutes the company’s social responsibilities... managers have a relatively narrow consciousness of their company’s responsibility defined by legal and moral boundaries, while stakeholders have a broader notion of an expanded enterprise, including integrating the interests of wider stakeholders and society as a whole. – Project RESPONSE,
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What We Know
JT Lawrence + Company has an extensive network of business and academic colleagues , and shares lessons with today’s and tomorrow’s managers about the leading strategic and social issues of the day.
Research
Understanding and Responding to Societal Demands on Corporate Responsibility (Project RESPONSE) is an extensive study of global Corporate Responsibility that encompassed more than 1000 interviews and 400 surveys over 3 years. It involved a consortium of business schools and multinational corporations. Lawrence helped to co-edit the final report and executive summary and chaired the October 2007 management conference launching its results to corporate and NGO executives.
Publications
"The Disappearing Water Cooler" a thought piece about the role of digital media, is included as part of a collection on The Future of Innovation (Gower Publishing, Sept 2009)
"The State of Sustainability Communications—a Study of How Effectively the S&P 100 Communicates Sustainability" by Beth Bengtson reviews best/worst practices and proposes some solutions. The article was showcased in leading sustainability news sources as well as Ad Age.
From Promise to Performance: The Journey of Transformation at SmithKline Beecham (Harvard Business School Press, 1997) relates the story of a rare case of true corporate transformation and identifies the five requisites needed for success.
"SmithKline Beecham: The Role of Communications in a Transatlantic Merger," part of Strategic Credibility: Concepts and Cases in Global Strategy Communications by Dr. Richard Higgins (Greenwood Publishing, 1996), describes SmithKline Beecham’s integrated communications efforts under Lawrence as one of ten best cases in supporting major strategic and organizational change.
The Making of the ‘Simply Better’ Healthcare Company: SmithKline Beecham (INSEAD: European Case Clearing House, 1994) is an award-winning case about what is considered to be a classic example of a true merger of equals and corporate transformation. (ECCH Case Reference No: 495-009-1)
Courses and Workshops
As an adjunct professor, Joanne Lawrence teaches courses in Global Citizenship and Corporate Social Responsibility and Social Innovation at Hult International Business School. The courses address the interrelationship among stakeholders and how to integrate CSR into strategic planning and organizational culture to create competitive advantage.
At INSEAD, Lawrence initiated Strategic Communication, a course introducing communication as a core strategic competence. She addressed how to support major strategic-driven change and build reputations in Strategic Issues in Mergers and Acquisitions, the Multinational Executive Program and special company programs.
Management workshops and seminars have included The Case for Integrating Ethics, Leading Value-Driven Change, Leadership Communication, and Building Sustainable Reputation.
Of Current Interest
Executive Director of UN Global Compact George Kell addresses Dow Jones Private Equity Conference: View PDF | Download PDF
Tomorrow’s business leaders express their views on the importance of business in society in this study of MBA students: View PDF | Download PDF
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